Services We Provide
Ethnography
Ethnography is used to identify the structure of a group of people and uncover the motivations that cause them to act a certain way.
Vacca’s method uses quantitative data as a starting point and then dives deep into the reasons behind those results.
Through working to gain access to a group and observing them, we learn the touchpoints where branding influence is most effective.
Semiotics
Opportunities and adversities brands face are often dictated by the meanings and emotions consumers attach to it. Colors, content, typography, and associations, they all matter.
Semiotics is the study of these meanings and investigates how something fits into the lexicon
of people's lives.
Vacca combines social analysis with a communications audit
to map the system of meanings and perceptions that surround
a brand.
Strategy Design
Impact Forecasting
Social and cultural context provides the foundation for how a brand can be successfully marketed to a target audience.
Our anthropologists use insights to construct a custom
framework that provides an optimized strategy for getting your brand out there.
Vacca shows you how to say the right things to the right people through the right channels at the right times.
Culture isn't only what people eat, drink, say and wear. Daily habits and perceptions often correspond to the overall value system governing a group.
Social conformity influences consumption as much as personal taste. Understanding
group behavior allows you to predict how people will react to a product or message.
Vacca offers a "From the Trenches" forecast to show how consumers will respond to your brand.
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The Process
Report
Analysis
Fieldwork
Design
First, we meet with you to learn your goals and develop
our parameters for
the study.
Next, we spend 1 week to 3 months immersing ourselves in the target group, learning their habits, symbols, and
influences.
Once the fieldwork is complete, we interpret
the data and create a
report detailing the target and providing recommendations.
At the conclusion of the ethnography, we present the data and make you experts on the audience.